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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
Ebook Free The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
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Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it - do it, sell it - do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That's when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpÂkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconvenÂtional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Product details
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Audible Audiobook
Listening Length: 6 hours and 2 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Gildan Media, LLC
Audible.com Release Date: July 5, 2012
Whispersync for Voice: Ready
Language: English, English
ASIN: B008I4WGSE
Amazon Best Sellers Rank:
I rarely read nonfiction. I never read books that are not in my field (psychology, social work, psychotherapy). I only give five stars for reads that move me significantly.So, now I'm blown away, moved to action because of a fascinating, sensible, approach to growing a business (or anything worth having--a child, a garden, your dog's good behavior, a marriage, etc). Michael makes one of the driest subjects personal, fun, poignant and juicy. I felt like I had a personal and professional coach encouraging me to take the risks necessary to be successful in any field. I will buy any book he writes. Enjoy the read and the very exciting, sensible advice on your way to financial independence.
Although there is much to be gained from reading The Pumpkin Plan, I wish Mike Michalowicz hadn’t dedicated such a significant portion of the book to his unnecessary side comments. While I did not love his writing style, Michalowicz does present valuable business strategies in a simple format that any entrepreneur can understand. He does so with many real-world scenarios to help keep the reader engaged and better understand how his methodology can be applied to various industries. Unfortunately, he drags out the book with too many unrelated comments and jokes. While I do appreciate a writer with a sense of humor, Michawolicz overdoes it to the point that his endless remarks start to become a distraction. Having said that, I still think The Pumpkin Plan is worth reading if you’re looking to grow a business or simply need some guidance and inspiration to get you started.
The irony of this book is that we grow pumpkins in our backyard and as I have been reading this book and watching my pumpkin plants grow, I just want to go outside and completely hack down all of the needless green vines and small pumpkins so I can grow REALLY big ones...but my daughter doesn't want that to happen. Anyway...I get it Mike. The idea is to focus on the "REALLY big ones", i.e. those clients who are the biggest and best to work with so that you can win the big prize of success in your small business. I think the best part of the book is that we as SMB owners are always afraid of losing customers that we forget that the best thing we can do in many cases is to "fire them" and just stick with those clients who have the potential to become our big pumpkins. Every strong luxury brand in the marketplace does just that...they decide that they only want to work with the best and most discerning of clients and are able to demand a premium price point as a result. But you don't have to be a premium or luxury brand to act that way, rather you can quickly identify which clients are your "pumpkin" clients that you want to nurture and grow into those "PRIZED" clients and which ones you would just as soon have your competitors work with. I'm grateful to Mike and the Pumpkin Plan book because I believe it has given me permission to be extremely discerning and choosy when deciding which clients to keep, which ones to "fire" and which ones to focus on the most so that I can help them grow into a huge prize-winner!
The Pumpkin Plan by Mike Michalowicz is an incredible book in all aspects. The book has so many strategies and important topics that any business owner or an individual starting up can utilize to create a deep foundation of understanding of the business world. This book is essentially a simple guide for beginning entrepreneurs to follow on how to plan their business and grow and expand their company. The book covers some pretty unconventional methods of how to row a business that are incredibly useful for any entrepreneur. The main example in the book is of the business strategies and methods used by award winning pumpkin farmers. Although the example seems a bit crazy, it exemplifies the business world. While the pumpkin example is the main one, the author has made other examples that cover different industries and businesses. While the book is useful for any business owner, it is most beneficial for aspiring entrepreneurs.
I first saw Mike talk on the Pumpkin Plan and then read the book about 3 years ago. Let me start by saying this book changed my entire perspective on growing and building a company and is required reading for all new employees. Historically I believed that all customers, all capital, and all business was good business. Consequently, I had built a $10 million + business providing technology to credit unions. We were losing money, clients hated us, employees were working their butts off, and we were stuck. Then I read and more importantly implemented the Pumpkin Plan.We first categorized clients using Mike's framework. We had a LOT of tough conversations. What surprised me most was that in 7 years prior we had never talked that much about our clients...kind of crazy really. Once we identified our "Pumpkins" we began really focusing on them. We showed up in the right places, listened to them, made changes and focused on our best customers. We also went out and fired a couple. That went really bad - because it turns out the only one that can fire the client is the CEO or the one that signed them. Having a henchman try to do it was very painful. One of the clients is now a pumpkin, completely changed and now spends over $30k a month with us. The other went away. Which is fantastic!3 years later, we have more than 20 "pumpkins" because we like that many of our clients. Clients are bringing us business. Our ticket volume is down and we are growing again (25% for 2017). While this book is a good take on the traditional 80/20 rule, the authors expertise in implementing the strategy was spot on and made a big difference. My favorite part 3 years later - none of my board or clients know that we did this....that is the ultimately secret from the book! Anyway, I highly recommend it (and regularly buy people copies!)
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