Download PDF Let the Story Do the Work: The Art of Storytelling for Business Success
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Let the Story Do the Work: The Art of Storytelling for Business Success
Download PDF Let the Story Do the Work: The Art of Storytelling for Business Success
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It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it.
Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.
Packed with enlightening examples, the book explains how to find the perfect hook, structure your story...and deliver it at the right time in the right way. You'll discover how to use stories to:
Capture attention
Engage your audience
Change minds - inspire action
Bring facts and data to life
Clarify challenging concepts
Pitch persuasively
Fundraise effectively
And more
Never underestimate the power of a great story. Learn to leverage the elements of storytelling - and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
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Audible Audiobook
Listening Length: 7 hours and 19 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Brilliance Audio
Audible.com Release Date: September 4, 2017
Whispersync for Voice: Ready
Language: English, English
ASIN: B074F47LT2
Amazon Best Sellers Rank:
This book changed my life.I am an engineer at a Fortune 500 company with great performance reviews, but bosses and mentors continued to tell me that I wasn’t ready for management or promotions. Interviews were painful experiences with the similar feedback: “You’re great, but…†followed by generic feedback that wasn’t helpful. I found myself confused and frustrated because I’ve led teams to deliver great products, mentored new employees, and represented the company at external events. My reward? More work and same pay!While airing my frustrations to a trusted friend in management, he asked to review my resume and my “elevator pitch.†Let’s just say elevator pitch was more like a “Stairs pitch†because I just rambled, which you can say the same about my resume. His feedback: “You have all the elements for a great story, but it’s not cohesive. Just let the story do the work.â€We converted my 5 minute pitch to a 30 second pitch. I liked my new pitch, but as an engineer, it felt wrong because I left out so many details. He assured me that questions are a key indicator of interest and be patient after giving the pitch. (At the time, I didn’t know he was referencing the book). After our session, he recommended that I read “Let The Story Do The Work.â€That same week, I bumped into a VP in an elevator and he asked “What are you up to these days?†*30 second pitch* “Hey…I have a senior position open in my group. With that story, I think you’d be a perfect fit.†I immediately purchased the book on Kindle and a hardcopy and went to work. From there, I revamped my resume, my background, and my interview answers to one cohesive story that aligned to the VP’s vision and strategy. Two months later, I accepted an offer for the senior role, which all started from a revamped elevator pitch.“Let the Story Do The Work†is different from cookie cutter business books. Esther’s writing approach is brilliant, yet practical by introducing the big picture followed by a playbook. More specifically, she starts by telling a compelling story (obviously, right?), then transitions that story into a teachable, yet retainable lesson, followed by particular examples that can be used to customize your story. This approach made it easy for me to immediately apply knowledge in an impactful that led to a promotion.The most valuable chapters in my scenario: “Collecting Stories,†“Using Your Own Story to Build Credibility and Connection,†and “Successful Networking Starts with a Good Story Hook.†In my immediate future, “Telling Stories with Data,†“Making the Complex Clear,†and “Selling the Social Impact of Nonprofit Organizations with Story†will pay dividends.This book is highly recommended. In fact, I’ve purchased this book 5 additional times for mentors and mentees. I can’t promise you that if you’re an engineer you’ll get a senior role after purchasing this book, but this book will help you build a cohesive story in a compelling way, which will help transition your audience from “engineering is boring†into “I would love to learn more about….â€Thank you, Esther, for changing my life.
It’s all about the storyOf all the books, I’ve read about storytelling in the past few years this is without a doubt the best one. Rather than spending a lot of time talking about the importance of telling a good story, Ms. Choy spends her time telling you how to tell that story; what kind of story appeals to what type of audience and what I found important incorporating story telling into the actual running of a company. While most books stress the importance of telling good story from marketing and branding purposes, Ms. Choy also focuses son story telling for managing and motivating internally as well.Probably the most important statement in the book was, “People don’t care how much you know, until they know how much you care†In other words humanize your story, make the story less about you and your company than the person listening to the story and how it affects her life and her company.Again, when talking about storytelling to be used by non-profits, her advice is to start with the listeners’ point of you not yours. Tell them a story based on who they are not who you are.The book starts with the very basics of good story telling including the best techniques used on telling a story. How to construct your story to get create maximum interest in your listeners. This section was like class in writing movie scripts.As a marketing consultant for over twenty years, I have told a lot of stories to that truth be known I didn’t expect this young author to be able to teach this old dog any new tricks. But I was wrong. I found myself reading this book at a pace more likely to reading the latest Sue Grafton novel. The only problem with reading it so quickly is I had to back up repeatedly to take notes on ideas and concepts that I wanted to remember and use in my own story telling future.One last tip from the book and after that you’ll have to read it for yourself. Ms. Choy writes that when dealing with complex subjects the story teller should, “compare the unfamiliar with the familiar.†In other words, simplify, use everyday examples that anyone can understand to get a more complicated point across to your listeners. For example: compare the finances of a large global corporation to a common household budget. Simplify by comparison.In this era of storytelling this is without a doubt the stand out book to use to enhance your own storytelling skills to the point of they’re always being as interesting, provocative, and moving. Thank you, Ms. Choy, for writing this book
This book is full of flabby writing and blog-level thinking.My bias: I’m a communications consultant who reads everything I can find on storytelling. There are few good books on business storytelling. This book is not one of them. It is full of sloppy frameworks, dull examples and vague advice.An example: one chapter covers the FIVE stories you can tell in business. One is “rags to riches†(poor person gets wealthy) and another is “rebirth†(dead person comes to life, e.g. Jesus resurrection). But these are basically the same come-from-behind story arcs. They aren’t different. Even in her examples, she uses a similar story for two of the other story arcs. So how are they different exactly? In fact, I can think of many other story types than these five. She finishes the chapter with a breezy “you can tell several types of stories in the same story†which just acknowledges that her structures are not distinct at all.Every chapter is like this one. The frameworks are half-assed, her examples are dull and don’t fit the framework well, and the practical application for the reader is left unstated (because it doesn’t apply easily).There are 2 positives to this book: I did like seeing some of the real-world business stories she included in the book – it will help me with my own research. And there are some good (if not fully developed) nuggets of advice sprinkled through the pages. If you know nothing about storytelling, this book is a mediocre introduction. But it’s certainly not a 5-star book. For a better books on business storytelling try Paul Smith’s “Lead with a Storyâ€.
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